ROLE

Visual Design, Packaging Design

TOOLS

llustrator and Photoshop

TIMELINE

10 weeks

Objective: Small retail packaging designs

Brookside Chocolate products are high in Antioxidants because of the natural ingredients they use. To highlight this concept, I’ve used photographic imagery of fruits indicated on each product. The bright colors contrasted well with the dark of chocolate and are visually appealing to the eye.

Target audience are on-the-go people who are striving to maintain balance nutrition in their busy life. They are looking for healthy snacks for in between meals and break times. Consumers are in demand of smaller quantity of chocolate and the objective is to hit the market with different scale of packaging. Therefore, I’ve designed shelf ready packaging, vending machine boxed chocolate and chocolate bars.

Photographer: Kuria Jorissen