RESTAURANT BRANDING CONCEPT
Client: Ameena, Flavors of Morocco
This is my senior project at the Art Institute of Seattle. This project is a derivative of my thesis: Exploration of Travel Experience.
The concept of the design were derivative of Islamic art and colorful spices used in Moroccan food. Islamic culture uses a lot of geometrical pattern in their architecture and art. I want to emphasize warmth by adding wooden elements and design texture of spices in all pieces.
Instructor: Melanie Menke
Photography: Kuria Jorissen
Tools: InDesign, Illustrator and Rhino
All of the wood pieces and mock up was hand created by me. The pattern were burnt into a piece of plywood using a laser cutting tool. I was able to adjust the depth of cut using tool called Rhino. Then I used stain and painted the plywood twice to gave it a darker brown color. The last step was to coat all wooden pieces with a clear protector to avoid chipping.
The core of my thesis covers the importance of tourism in the construction of culinary authenticity. Enjoying meal at this restaurant is a lot like a travel experience that is meant to induce awareness and appreciation of the historical and cultural values that were being referenced.
The menu paper are printed on natural paper to add texture.
There is a very subtle texture print throughout to add consistency throughout all design pieces.
I collaborated with fellow interior design student to push the restaurant concept by providing them branding and signage direction that they visualize in a few interior rendering of Ameena restaurant.
Interior Designers: Christle Ratnawati & Kim Au Le